Global sporting house Under Armour has signed its first-ever official partnership deal with a local National Rugby League (NRL) club.
The performance brand has partnered with the 2025 NRL Minor Premiers, the Canberra Raiders, signing a five-year agreement that covers both the Raiders’ men’s and women’s programs. This includes providing all official on-field, training and headwear apparel.
The partnership is made possible through Under Armour’s joint venture with ISC Sport – an Australian sportswear manufacturer – which has managed one of the NRL’s longest-standing partnerships with the Raiders.
From the 2026 NRL season onwards, the Under Armour logo will feature on the shoulders, shorts and socks of the Raiders’ playing kits. The partnership will also deliver a range of marketing, content and fan engagement opportunities across the club’s fan base.
Under Armour will also sell a Canberra Raiders range for the public, going live via the Raiders’ website and Under Armour online from Monday, November 3 this year.
“Partnering with a club of the Raiders’ calibre – fresh from securing the 2025 NRL Minor Premiership and with its proud history, loyal following and deep community roots – is an exciting milestone for Under Armour as we continue to grow our presence across Australian sport,” said Fernando Reani, Under Armour head of sales in South APAC and country manager for Australia.
“As our first NRL club partnership, this collaboration with the mighty green machine perfectly embodies our mission, inspiring athletes with performance solutions they can't live without.”
Canberra Raiders CEO Don Furner said the partnership represented a new chapter for the club’s on-field and off-field evolution.
“We’re thrilled to welcome Under Armour to the Raiders family,” Furner said. “Under Armour is synonymous with performance, innovation and excellence – values that align perfectly with our club’s approach both on the field and in the community.
“Together with ISC, we look forward to taking our high-performance and merchandise program to the next level.”
ISC Sport CEO and managing director Jason Schulman added that the partnership proves an alignment and shared vision between all three organisations.
“Our long-standing partnership with the Raiders has always been built on trust, collaboration and shared values,” Schulman said. “Bringing Under Armour into this next chapter allows us to combine global performance expertise with ISC’s local delivery capabilities to give the Raiders’ athletes, staff and fans the best in the market.”
Under Armour has around a dozen stores Australia, including full-price and outlets. The brand is also stocked in select retailers nationally, including Rebel.