Another iconic UK high street fashion brand is preparing to set up shop in Australia.
UK-based brand Miss Selfridge, part of the Selfridges department store empire, will soon cement its local presence via a concept store within the Superglue retail space, set to open doors on March 14.
The Superglue store, devised by the creators of Glue store, will see them add yet another retail concept to their portfolio, bringing 1000 square metres of fashion retail to Highpoint Melbourne.
Described as “the future of fashion shopping”, the concept space will act as a one stop destination for denim, footwear and basic, providing a mix of international brands, local designers and emerging Australian design talent.
The store's major drawcard will be the Miss Selfridge concept store, with other brands available to include: Current Elliot, Jac and Jack, Bec & Bridge, Scotch & Soda, Rayban, and Shakuhachi.
Featuring cutting-edge architecture, the interior space of Superglue will also feature a coffee bar and music station all designed to offer a shopping experience with a twist.
An in-house, in-built atelier will also be on hand to fit Superglue customers and provide a bespoke jean tailoring service in an effort to “create hype and personalisation in the store”.