New Look is launching into the Australian market - but not via a flagship store opening.
The British retail giant has partnered with The Iconic to capture its share of the fast fashion market down under.
The partnership between New Look and The Iconic will go live tomorrow, with the offering to comprise of 40 styles.
New Look, established in 1969, is best known for its strong mix of fashion forward pieces at “attractive price points”.
The brand currently operates close to 600 stores throughout the UK and almost 200 across Europe, North Africa, the Middle East and South East Asia.
Commenting on the coup, The Iconic managing director Adam Jacobs said it is the first of many new developments to come from the company.
“The Iconic has already redefined the way Australians shop and, with online rapidly becoming the new norm, even top international brands are now selecting online retailers first, because that’s the way of the future.”
“New Look is an exciting addition to our growing portfolio of international brands who are choosing The Iconic to enter the Australian market. We are thrilled to be working with such a great brand, with core values in line with our own.”