UK department store Debenhams will launch in the Australian market in 2016.
As an outcome of its shareholder update Debenhams has struck a partnership with with international apparel and homewares retailer Pepkor, owner of Australian department store Harris Scarfe, to become a franchise partner.
As such it is set to enter the market with a phased entry approach in selected Harris Scarfe stores in Eastlands, Shellharbour and Epping.
Pepkor South East Asia managing director Jason Murray said that the franchise partnership with aim to revitalise Harris Scarfe's current offering to the domestic market.
“We are delighted to have secured this partnership with Debenhams.
"The wholesale arrangement will augment our efforts to revitalize and grow the Harris Scarfe business, while the franchise stores will complement our Harris Scarfe stores and add to our back office scale.
“These stores will be contemporary, smaller-scale flagships which will be genuine modern department stores."
Harris Scarfe CEO Graham Dean also believes the move will accelerate Harris Scarfe's growth strategy.
“This initiative takes the development of Harris Scarfe forward a further significant step.
“For our loyal customers, the partnership brings access to an exciting range of credible, international department store brands.
“For our team, the opportunity to be part of one of the most exciting department store stories in the region, and our supply and property partners will appreciate the addition of such a clearly differentiated and exclusive range that will make us an even stronger destination for all lovers of shopping.”
Debenhams currently holds a top three market position for menswear and womenswear in the UK and a top ten share in childrenswear.
It operates across 27 countries.