Brand powerhouse True Alliance is boosting its Australian offering with a new category addition to one of its most iconic labels.
The company has revealed that it will spearhead the launch of the first ever boys Nautica SS14 Kids collection on July 1, in Australia only.
The move marks a reintroduction of Nautica boys collection under the distributorship of True Alliance.
The Nautica Kids range, made up of 26 styles, will be available exclusively online at nautica.com.au and in select retail locations.
Trur Alliance confirmed that there will be four collections per year– spring, summer, fall, and holiday.
Key pieces include the Large J Class Polo featuring pops of bright neon at the collar and cuffs, the Stripe Polo - a brightly striped antidote to a drawer full of solids, and the Signal Flag Tee ornamented with nautical signal flags, and the lightweight Cargo Short.
Price points are set to range from $39.95 for tees, $49.95-$59.95 for polos and $79.95 for bottoms.
True Alliance is the sole exclusive distributor of Nautica in Australia and New Zealand.
The July 1 introduction of the new Nautica line will also coincide with an internal change at the True Alliance base.
The company has confirmed that, from July 1, True Alliance will be “taking a new approach to managing the publicity for our brands”.
“Whilst many of our brands will continue to be managed internally, some brands will be moving to external agencies.
“In-house brands will continue to be managed from our Crown Street Darlinghurst office and the Public Relations Showroom on level 1 will continue to be available to all media as usual.”
The brands which are expected to be represented by external agencies going forward are: Speedo, Coach, Lee, Riders by Lee, and Ugg Australia.