Australian fashion brand Trenery has launched a small capsule collaboration with Australian artist Camie Lyons.
The capsule comprises silk satin garments, a silk twill oversized scarf and a golden sculptured brooch, with textiles in brown and white colourways.
Lyons is a multi-disciplined artist across painting, sculpting and drawing, with the Trenery range drawing on her aesthetic around movement and rhythm.
Trenery GM Paul Conti said this isn’t the first time Lyons has teamed up with the brand, having first connected when Trenery commissioned art from her for its new store concept.
“Both the Trenery design team and Camie came into this project imagining what it would be, but naturally, as those creative viewpoints collide, you end up with something that's a little bit different from what you imagined when you started,” Conti said.
“This collection is a different expression for the Trenery brand. It's not exactly our signature handwriting, but it's a little bit more than that because it has Camie's point of view woven into it as well.”
The campaign shots and video for the range were captured in her studio, which documents the collaboration between the two, which was more than a year in the making.
Lyons has exhibited locally and internationally, and completed major commissions for Tiffany & Co. and Hilton Sydney, as well as large-scale outdoor public works.
“I wanted the works to be revealed as the body breathes, turns and bends,” Lyons said.
"We all got very involved in how the drawings moved and bounced off the fabric. Through movement, they're reactivated and really come alive."
Conti said the collaboration was started with a phone call over a year ago, which led to a series of design sessions with Lyons and the entire Trenery womenswear team – covering designers, technical designers, product developers, planners, buyers and other key members.
“To Camie, who's an artist, that must have felt like a cast of thousands. But by fashion standards, we're quite a small, intimate team,” Conti said.
The range has just launched this week, rolling out in selected Trenery boutiques, selected David Jones concession stores and online. The range is priced between $100 and $500.
The new collaboration range comes more than a year after Conti took over the reins of the Trenery brand, first as acting GM, and then being made permanent in August 2025.
That came amid a major shift in leadership at Country Road Group – the parent company of Trenery as well as Mimco, Witchery, Politix and its namesake brand – with the appointment of Steven Cook as group CEO.
Conti himself has been with the group since 2005, when he started as a sales assistant at Country Road before working his way up the management ladder.
Conti said his first point of call since being made permanent was getting the right people in place.
“It was a chance for me to get under the hood and look at the financials of the business, look at the structure of the business underneath, and make some pretty big pivots to the way that would set us up for growth into the future,” Conti said.
“Because we're quite intentional about what we do, some of the things that we started a year ago are only just starting to be shared with customers now. So there's a lot that will launch over the next six months – which I'm very excited by – that have been quite a long time in the making.
“This collaboration with Camie Lyons is a really good example of that.”