Trade Secret will open its doors for the first time in Melbourne today, rolling out up to four stores across Victoria by the end of 2013.
The retail concept offers national and international fashions and homewares for up to 60 per cent off retail prices.
Trade Secret currently operates 27 stores in Queensland, NSW and ACT.
The first Melbourne store opened today and is located opposite Fountain Gate.
A second store will open in Broadmeadows on September 12, with additional Victorian stores expected to open in late 2013 and early 2014.
Trade Secret buyers deal directly with fashion suppliers in Australia and globally to source discount fashion, homewares and accessories.
Store stock changes daily, with buyers purchasing close to the market to ensure a mix of current season items.