Total Image Group founder Pamela Jabbour has expanded her repertoire beyond corporate uniforms, launching a new fashion-focused label Capsule Collection Wardrobe.
The label focuses on timeless pieces that don't go out of style, drawing on the concept of creating a wardrobe based on versatile staple pieces.
Capsule Collection Wardrobe offers pieces that can be worn socially as well as at work, with the current ranges (one and two) featuring a shirt dress, long and short sleeve tees, and three coat styles.
Speaking on the launch, Jabbour said that the label's mission is to disrupt the traditional fashion calendar which is based on seasonal trends and garments.
"I want to challenge the fashion ethos of seasonal collections, fabrics, prints and styles changing each year by offering women a top to toe minimalistic, timeless wardrobe that can be worn time and time again.
"Over the years I’ve personally invested in getting my own classic, investment pieces made and have worn them both casually and to work repeatedly.
"I still wear the first blazer I designed and made in 2005 - a crop black pinstripe blazer that I’ve worn both with jeans socially and with suit pants to meetings," she said.
Having just recently launched its second collection online for women across Australia, Jabbour adds that Capsule Collection Wardrobe is already garnering interest from overseas.
"We’ve had interest from Singapore and have an office in China where our team absolutely love the collection.
"I can foresee expansion into Asia being a natural evolution down the line," she said.
Capsule Collection Wardrobe's drop one and two are available online now, with prices ranging from $55 to $300.