Inside Next Athleisure's latest local bet.
Next Athleisure, the local owner of the Topshop, Topman and Glue Store licences, has launched another retail venture here.
The company has taken its wholesale vertical, with the official opening of Australia’s first Denham the Jeanmaker store.
The new 50sqm location is home to Denham’s full range premium five-pocket denim as well as the label’s seasonal ready-to-wear collections.
The store is located in The Rocks district in Sydney.
Next Athleisure owner Hilton Seskin, responsible for bringing the Dutch label to Australia, celebrated the occasion with a VIP launch party earlier this month.
Celebrities, musicians, fashion media and social identities gathered at the newly opened store to view the collection, with tailors on-site customising jeans as partygoers enjoyed chilled house tunes mixed by DJ Daimon Downey.
