British super-brand Topshop has etched another notch in its Australian retail rollout strategy. ragtrader.com.au reveals a sneak peek.
The iconic brand, in conjunction with menswear label Topman, has today celebrated the official opening of its largest store in Australia to date.
For a first look at the Topshop and Topman Brisbane flagship, click here.
The Brisbane store, located in the old Borders site on the corner of Elizabeth and Albert Streets, spans three-levels, across 2200 square-metres.
As previously reported on ragtrader,com.au, the robust Brisbane flagship will house both Topshop and Topman brands in addition to a personal shopping service.
Described as a complimentary service which is “obligation free”, the Topshop personal shopping service invites customers to schedule an appointment with a personal shopper to be treated to a full VIP service. Following a pre-appointment conversation, a full rail of outfits are then selected and displayed to the customer upon arrival, pre-pulled by the personal shopper and tailored to the customer.
All collections will also be available in-store, including mainline trends, Tall and Petite, make up, footwear, basics, denim and accessories collections, as well as Topshop Unique and Boutique and Topman suiting.
Commenting on the next stage of its Australian retail rollout, Next Athleisure chairman Hilton Seskin said the UK giant's fourth local store launch represents the continued expansion of the Topshop and Topman empire in Australia.
“We are pleased to announce the fourth Australian Topshop Topman store which will be opening in Brisbane – a city known for its celebration of fashion and culture. Brisbane is not only relevant to the Topshop customer, but also of great importance to the positioning of the Topshop Topman brand within the Australian market. Topshop is sure to introduce a breath of fresh air to the Brisbane retail market and we look forward to sharing in the excitement with our Brisbane customers,” he said.