The UK-born fashion brand Topshop is making a large-scale return to the Australian market, signing on Myer as an exclusive stockist.
This comes amid a global revival for the fashion brand that closed up stores worldwide five years ago, following its parent company’s collapse into voluntary administration. The parent company behind ASOS – Bestseller in Denmark – bought Topshop during the collapse and is now re-scaling the brand worldwide. The aim is to focus on physical spaces at department stores, including John Lewis in the UK.
In Australia, the brand will launch across all 56 Myer department stores nationwide from February 2026, with products also sold online.
Myer chief merchandise officer Belinda Slifkas welcomed Topshop to its stable.
“We know the London look is popular right across Australia from Perth to Bondi,” Slifkas said. “As we continue to refresh and elevate our womenswear offering with globally relevant, fashion-forward labels, Topshop is the perfect addition to the Myer family.”
Slifkas added that Topshop will resonate with the department stores growing younger customer base.
Topshop brand director Henrik Matthiesen said the partnership with Myer is an important milestone in the UK brand’s revival.
“Working with Myer allows us to bring our renewed vision to the Australian market with energy, relevance and a stronger connection to how people want to dress today, all while building on Topshop’s iconic British heritage,” Matthiesen said.
“We highly appreciate our cooperation with Myer – to us, they are the perfect partner to launch Topshop with in Australia, and we are sure that their strong presence will benefit us as we re-enter the Australian market.”
Topshop’s return to Australia follows on from recent launches of the brand in the United Kingdom, France, Ireland and Denmark. Topshop’s launch collection is expected to be built around sharp tailoring, statement outerwear and reworked denim, alongside wardrobe staples including the brand’s core ‘Jamie’ and ‘Joni’ jeans.
In the past 12 months, Myer has welcomed back and introduced a number of new brands, including Jag, Sportscraft and Lioness, across its range of women’s apparel.