Topshop could be boosting your sales

Topshop Topman is generating sales for competing brands.

Myer has confirmed the successful launch of six Topshop Topman locations across its store porfolio.

The department store will launch additional sites in coming months.

Myer CEO Richard Umbers said the launch has been positive for existing brands.

“The brand opened in Bondi in November 2015 and has generated a positive ‘halo’ effect on trading elsewhere in the store, in particular across adjacent youth businesses."

As part of its brand strategy, Myer has also announced Industrie as an an anchor brand to the men’s casual range.

This will see it roll out across more than 30 stores from August, 2016.

Veronika Maine will also join its womenswear offer, after an exclusive period with rival David Jones.

Umbers said wanted brands had been a key priority during the first half of the financial year.

“In the past seven months we have rolled out more than 500 separate new brand destinations across our store network including leading brands such as Seed, French Connection, Nine West and Mimco."

He said online growth is also a strong focus for the department store.

“The online business delivered strong revenue growth of 70% on the prior year with the growth in profitability exceeding sales growth.

"This impressive performance results from our focus to deliver an improved omni-channel experience including an expansion of the in-store iPad service, strong take up of Click and Collect and upgrades to the myer.com.au site.

“The recent launch of the Myer eBay store which includes over 20,000 products, further extends the reach of the Myer brand, with 7 out of 10 Australian online shoppers already using eBay."