Topshop Australia is set to be part of a global first.
Topshop's London Fashion Week initiative, Runway to Retail, will offer customers the chance to shop direct from the runway.
For the first time, a curated edit of Topshop Unique pieces will be available to purchase immediately after the show.
Australian consumers can purchase the items online or via two local stores: Topshop Gowings and Topshop Emporium.
Topshop MD Mary Homer said this marks a strategic shift for the retailer.
“Bringing our customers closer to the London Fashion Week experience has always been a focus for us, but now, more than ever, in a rapidly changing global marketplace where consumers demand immediacy, we recognise the importance of disrupting the traditional model.”
The show will take place on September 18.