A retro-inspired children's fashion retailer has scooped two prestigious accolades at the City of Sydney Business Awards.

Oobi Baby and Kids clothing boutique picked up the speciality retailers and wholesalers honour, as well as the coveted business of the year award, at a glittering ceremony in the city earlier this week.

Oobi, which has stockists across Australia, New Zealand, Europe, US, Middle East and South Africa, was launched in 2003 by 1950s fashion devotee Alexandra Riggs.

It was her quest to create a new style of clothing that pushes the boundaries of childrenswear, while allowing kids to develop their own signature style.

Designer Riggs said: “My inspiration comes from my mother and grandmother’s closets, combined with a gentle nod to the fashions of today.

“I want Oobi to be timeless rather than trendy and to cater for kids who are a cut above the rest.

“It’s such an honour to be able to bring joy to the thousands of mums around the world whose children wear Oobi designs – we’ve really created a community with our brand, which is a remarkable thing.

“Now, being recognised by the City of Sydney awards has shown that a young woman with an idea can turn a passion into a real business with real influence and a strong presence just 10 years later.”

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