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Australian designer Toni Maticevski has smashed sales targets at Selfridges.

The London department store is scaling orders on the back of strong ready-to-wear sales.

Selfridges womenswear director Lydia King confirmed the brand first landed in November, 2015.

“Toni Maticevski exceeded our expectations and outperformed sales target from the first season, due to its success our investment in the brand has grown by 70% over just three seasons.

"The brand is very versatile and embodies the architectural aesthetic that is proving so popular at the moment with our customers."

Maticevski now operates a dedicated pop up space on Designer Galleries, Level 2.

The newly launched space is a reflection of Maticevski's concrete Melbourne studio, as well as his autumn/winter 2017 collection.

Maticevski has launched partnerships with key global retailers in the last six years, scaling from three to 78 stockists for his ready-to-wear business.

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