PVH-Corp brand Tommy Hilfiger has launched its spring 21 Tommy Hilfiger Adaptive collection, with Australian Paralympian Rheed McCracken starring in the campaign.
The campaign showcases the innovative Adaptive line of clothing, which is designed to make dressing easier for adults and children with disabilities.
McCracken stars in the global campaign alongside German Olympic cyclist Kristina Vogel, Vietnamese-American Paralympic swimmer and track runner Haven Shepherd, former American football player Isaiah Pead, American paddle boarder Jonas Letieri, UK models Ashley Young and Teddy B, and Chinese-American models and sisters Mila and Elora.
"Tommy Hilfiger Adaptive is about creating fashion that is accessible to everyone, regardless of ability," founder and principal designer Tommy Hilfiger said.
"Getting dressed should be a joy – an experience that empowers you to look good and feel good in what you are wearing.
"Our adaptive collections have revolutionised everyday dressing for people with disabilities, giving them the independence and confidence to express their individuality through style," he said.
Alongside the garments, Tommy Hilfiger has also created an accessible shopping experience for consumers buying the Adaptive range online.
A 'shop by solution' feature on the Tommy Hilfiger website guides shoppers through all adaptive modifications, allowing them to choose the best solution for their lifestyle.
Orders placed on the website are packed in accessible, user-friendly packaging that provides ease of opening and returning.
In the US, customers can also shop Tommy Hilfiger Adaptive on the website using Alexa’s voice-enabled technology.
The Tommy Hilfiger Adaptive line was launched in the US in 2017 with the aim to give the more than 1 billion people (globally) with a disability access to fashionable clothing.
The Adaptive range is available in Australia, Europe and Japan through select retail partners and the Tommy Hilfiger website.