Tiktok opens business hub

TikTok has unveiled its new business platform, TikTok For Business. 

TikTok For Business will house all current and future marketing solutions for brands.

The move comes as the social media platform announced a new local team and office.

TikTok's local leadership team is made up of former Google and YouTube executive, Lee Hunter, joining as GM for TikTok Australia alongside former Google executive, Brett Armstrong, as GM for global business solutions in Australia. 

Hunter will lead a team of experts for TikTok based in Sydney, with a focus on overseeing the implementation of safety policies and resources, as well as driving growth, partnerships and the local product experience.

Other executives on the Australian team include Brent Thomas as director of public policy for Australia, leading engagement with policy and NGO stakeholders to maintain industry leading standards in safety and content, and Arjun Narayan Bettadapur Manjunath as head of trust and safety, leading TikTok’s dedicated APAC team based in Singapore.