Australian fashion label, Tigerlily, has firmed its committment to the New Zealand market, by launching a dedicated New Zealand website, e-commerce offering and price localisation for the market.
The digital presence features .co.nz on the end of the URL and the localised pricing is inclusive of New Zealand customs duties, fees and taxes. The brand will also open its first New Zealand flagship store at Westfield Newmarket in September to strengthen its presence in the market.
Tigerlily head of digital Garry Hamilton-Smith said that the new digital offering builds on Tigerlily's relationship with New Zealand consumers.
"At Tigerlily it is all about the experience so we are thrilled to reveal the next stage of our New Zealand plans that we believe will offer even better experiences to our customer.
"Tigerlily has been operating stores in New Zealand for over five years and has built a strong following online and in retail stores."
The brand will also offer consumers free delivery on orders over NZ$150 as well as refunding duty and sales tax on all returns.