Thrills has expanded its bricks-and-mortar presence, opening its seventh Australian flagship store in Bondi.
The new store houses the brand's eco-conscious, vintage-inspired collections and has been designed to replicate its progressive aesthetic.
Thrills' retail manager Jo Hunter said it was key for the brand to open another Sydney store, as the bricks-and-mortar locations are the brand’s biggest revenue-driver.
"We’ve always been drawn to Bondi. Its free-spirited ethos, artistic background and iconic status in Australian culture felt like the perfect fit for Thrills.
"Knowing we wanted to get into the Bondi market was one thing, but finding the right location was another.
"When the spot on Campbell Parade became available, we jumped on it.
"We know our customers in Bondi have been traveling around Sydney to find our product, so we wanted to make it easier for them and bring the absolute best of Thrills right to the beach," she said.
Despite the challenges that the pandemic has posed, Thrills MD Ryan Collins said that the business is readying to open another store this weekend at Pacific Fair in the Gold Coast.
"While there’s been a lot of uncertainty during the pandemic, we’ve been blown away by the overwhelming love and support from our extended family and die-hard fans, and these milestones are a testament to that.
"We have so many exciting plans in the works for Thrills retail this year.
"This is a monumental time for us as a brand and we’re so excited for our new Bondi space and for what’s to come," he said.
Thrills Bondi is open now on Campbell Parade, Bondi Beach.
Thrills will open the Pacific Fair store on April 02.