Optical retailers OPSM and Laubman & Pank have snapped up a number of awards at this year's Franchise Council of Australia (FCA) Excellent in Franchising Awards.
OPSM took two wins out of the 14 awards available for 'Excellent in Marketing' and 'Franchisor Social Responsibility'.
The company's Penny the Pirate campaign was applauded for its marketing strategy to raise awareness for children's eye health and has won around 75 other awards internationally.
President of Optical Retail Australia and New Zealand Anthea Muir believes OPSM deserve recognition for engagement.
“OPSM is proud to have won the FCA Excellence in Marketing award for the second year in a row, the award highlights the quality of marketing communications the OPSM team are producing.”
Laubman & Pank also managed to sweep up 'Australian Emerging Franchisor of the Year'.
The company converted its first corporate store in 2014 and has since seen over half of its 46 stores move to operate under the Franchise model.
Laubman & Pank business development director Taunton said that the award can be attributed to the efforts of its franchise partners.
“Our franchise partners are proud members of their local communities and like to show their passion through building personal relationships with their customers and really bringing a human element to optometry.”