Australian apparel group Hotsprings has claimed an Australian first.
The group has unveiled 4D Threads, the nation's first digitally-interactive brand.
The clothing line is brought to life through the lense of a smartphone.
Customers who purchase a 4D Threads garment can see a series of animations come to life by gliding their phone over the product.
The animation is activated through a specially developed 4D Threads app, which is free to download for iPhone and android users.
The range is exclusive to Best & Less and features 12 styles across boys, girls, women's and men's, sleep, outer and underwear.
Hotsprings sales manager Tempe Bevan welcomed the partnership.
“With Best & Less, the 4D THREADS range will be accessible to consumers nationwide, and that incredible reach is integral to our brand.”
Price points range from $8 to $25.
A video demonstrating the product can be found here.
Hotsprings has a number of brands under its portfolio including Mambo, P.E Nation, Cooper St and Flinders Lane.