Australia fashion label Paddo to Palmy has announced it sold out of its ‘Toulouse Dress in Brown Dot’ in 24 hours.
The brand sold out of over 100 units following TV presenter Sylvia Jeffreys sharing a photo of herself wearing it on Instagram.
Paddo to Palmy, designed by Heidi Carter, also received over 2700 Instagram followers within the same amount of time.
The brand announced that the dress will be recut to fulfill another 100 orders.
However, due to the increasing popularity of the brand, the dress has now accumulated a waiting list of over 300 customers.