Asos has appointed brand experience agency DT and communications firm The Mint Partners to represent its Australian operation.
The hybrid agency model will see DT and The Mint Partners collaborate to deliver fully-integrated campaigns spanning digital, social, influence, experiential and PR.
From this month, DT will lead strategy, ideas and implementation and The Mint Partners will lead strategic communications, brand profiling and showroom management.
Asos brand and communications director Rachel Bremer said this is an important move.
"As we set out to take the Asos brand to the next level in Australia we need long-term marketing strategy support.
"Both DT and The Mint Partners demonstrated clever thinking, a rich understanding of our audience, and proven expertise during the pitch process.
"We’re really excited to have been able to assemble a collaborative team that will ensure our continued growth in the Australian market."
DT has worked with Asos for three years, delivering campaigns including the Asos Wedding Chapel.
Asos launched in 2000 as a start-up selling clothes and accessories as seen on celebrities.
Today, at any time fashion lovers can browse over 80,000 products from 900 brands with 4,500 new products added each week.