Independently-owned women’s fashion label Adrift has doubled its wholesales team following unprecedented growth in the six months since its launch.
Strong interest from online and bricks-and-mortar retailers has seen the brand grow whole sale accounts by 100 stockists since February.
Two new roles have been created within the wholesale team to support the two current wholesale managers. Jamie-Lee Jackson will fill the role of wholesale support and Emma Barnes has been appointed wholesale production manager.
Adrift founder Bec Pullar said the brand was excited by the brand's rapid growth and looked forward to launching the Adrift high summer collection at Melbourne's Life Instyle this week.
“We are looking forward to being in Melbourne, which will be the debut of our high summer collection.
"The feedback we’ve had since launching wholesale in February of this year has been incredible, and we’ve taken the opportunity to work back with our retailers to inform the new collection to optimise sell-through with customers across the country.
“From its inception, Adrift has always had a focus on affordable, wearable fashion that is resort-orientated.
"Buyers can expect exclusive prints, bright colours, intricate embroidery and great detailing - which will make for a stand out collection that lands in stores during the key buying period across summer and the festive season.”