Fashion label James&Co has announced it is now 100% sustainable as it invites customers to "turn their back" on unethical fashion.
James&Co will now offer tailored ethical vegan outerwear and accessories that promote cruelty-free choices.
Eco-vegan leather - leather look created with water rather than chemicals - will be the core fabric for its newest ranges in leather-look fabrics. There will also be a new collection in luxury leather made from pineapples.
James&Co is also teaming up with Good360 to reduce the amount of unnecessary waste. When James&Co decides to discontinue a jacket line, the company provides those jackets to the many nonprofit organisations supported by Good360.
“James&Co is big on supply chain transparency. At the end of the chain when we have stock we need to 'move on', we look to donate it," James&Co founder Anne Hurley said.