Australian lifestyle brand The 5TH has announced the launch of a new international pop-up store in New York.
The 'Time Well Spent' pop-up will see the full range of 5TH watches, frames and bags for sale along with Australians brands Haydenshapes, Naked Vice, Addition Studio and Ryse.
The pop-up will open December 30, running for six weeks and is located on the corner of Prince and Bowery.
The 5TH rose to prominence in its first year that saw it reach a million dollars in a single day. Today, the US is its biggest market.
The 5TH GM Mike Halligan said the brand was excited to take on the fantastic opportunity, putting a great deal of effort into creating a unique space.
"We were lucky enough for our friends at Tokyobike to invite us in. We've transformed the store into a light-filled space to discover great books, Australian design and plenty of Christmas gifts that you won't find elsewhere.
"It was a ton of fun designing what our brand feels like in a physical space but we're excited to create something bigger."
The 5TH’s pop-up is the brand's second retail experiment, after opening a pop-up for five hours only earlier this year in Melbourne.