Anthea Crawford has opened a flagship store at Sydney's historical Queen Victoria Building.
The Australian designer brand, which still manufactures 98% of its collections locally, recently celebrated 40 years in business.
The new store was designed by Travis Walton from Travis Walton architecture.
It includes personal touches from the designer's own home, including trinkets and fashion books.
The space also features greenery, marble and natural stone as well as plush pink chair upon entry.
The dressing area is bathed in natural light, with each room containing velvet drapes and an ottoman.
To commemorate 40 years in the fashion industry, the label recently rebranded to feature a diamond icon.