Online visibility analysis platform SEMRush has revealed the top 50 online retailers in Australia, with Bunnings taking out the top spot. 

According to the platform, Bunnings had the highest website traffic up 74% year-on-year with 5.7 million visitors more than second place Amazon Australia. 

However, department stores made their presence known in the top 10, with Kmart and Big W taking out number four and number six respectively. 

Looking at the top 50, department stores made up the majority of retailers SEMRush analysed, with traffic towards department stores surpassing any other sector in the last three months, increasing 58% year-on-year to 63.5 million visits. 

In total, department stores have seen 633 million visits for Q2. 

SEMRush head of global marketing Olga Andrienko said that consumers are looking to buy good quality products in a COVID-safe environment. 

"When it comes to seeing how the top retailers are stacking up in 2020, SEMrush has been able to track consumer behaviour and trends by analysing online searches from the past year with a noticeable difference during the peak lockdown period. 

"Department stores made up the majority of the top 50 retailers, SEMrush’s data shows a clear trend in consumer preference towards at-home items with Bunnings, Spotlight and IKEA all experiencing significant spikes in website traffic during the past year. 

"The data suggests people are looking for good quality products at affordable prices and they are spending their time online in a COVID-safe environment in order to do so.

"Changes in consumer preference is not only reflected in the website traffic, but also in the search volumes, with a significant reduction in searching for flights especially with searches relating to cheaper flight websites such as Webjet, AirAsia and Jetstar," she said. 

Fashion retailers included in the top 50 list kicked off with The Iconic coming in at number 19. 

Rebel, Asos and Cotton on followed close behind at number 24, 25 and 26, while City Beach and Forever New came in at 34 and 36 respectively. 

Bonds, SurfStitch, Jeanswest, Showpo, Birdsnest, Marks & Spencer and Beserk rounded out the top 50 in the fashion category. 

The full top 50 retailers by search volume is listed below: 

1. Bunnings Warehouse
2. Amazon Australia
3. Woolworths
4. Kmart
5. JB Hi-Fi
6. Big W
7. Coles
8. Microsoft
9. Harvey Norman
10. Officeworks
11. Target
12. Kogan
13. Catch
14. Chemist Warehouse
15. Myer
16. IKEA
17. The Good Guys
18. Supercheap Auto
19. The Iconic
20. Dan Murphy’s
21. EB Games
22. Spotlight
23. David Jones
24. Rebel
25. ASOS
26. Cotton On
27. BCF
28. Fantastic Furniture
29. Priceline
30. Booktopia
31. Best & Less
32. Mecca
33. Ozsale
34. City Beach
35. HP
36. Forever New
37. Adore Beauty
38. Bonds
39. SurfStitch
40. Sephora
41. Vistaprint
42. Jeanswest
43. Showpo
44. Nourished Life
45. Birdsnest
46. Marks & Spencer
47. Beserk
48. Naked Wines
49. GraysOnline
50. Anaconda 

comments powered by Disqus