The Strand is helping customers shop this Christmas - but not the old fashioned way.
The heritage-listed shopping destination has unleashed a digital gift finder.
Consumers can select gift specifications from gender, interest, age and price point.
The Strand has curated a selection of artisinal wares, designer pieces and treats to match search fields.
The tool is featured on the The Strand's website www.strandarcade.com.au/giftfinder.
When The Strand was established in 1891, it was the fifth and last of the arcades built in Victorian Sydney.
Today, it is the only one remaining in its original form.
The Strand houses designer stores from Dion Lee, Scanlan Theodore, Aje and Lover.
