Princess Polly is about to unleash a blogger battle.
The online fashion retailer has launched The Patchellorette, a challenge featuring seven fashion Instagrammers.
Using patches from Princess Polly's new collection, each Instagrammer has designed and customised a denim jacket.
Consumers can vote for their favourite creation and go in the draw to win the item, in addition to a $500 Princess Polly Gift Card.
The seven designs have been created by Cartia Mallan, Sally Mustang, Emily Gurr, Christina MacPherson, Tegan Phillipa, Lisa Danielle and Fran Doll.
Princess Polly will use the campaign to drive its denim customisation offer, with patches on the site ranging from $5 to $30.
The Patchelorette, hosted by social media star Kurt Coleman, will see the winner announced on July 18.