The North Face has opened its second New Zealand store in Queenstown.
The store opening coincides with the New Zealand Mountain Film Festival taking place in Wanaka and Queenstown throughout early July, of which The North Face is a presenting partner.
The shop is located at 36 – 38 Shotover Street, joining the main street of Queenstown that is lined with retail stores, bars and information centres.
This Queenstown concept store joins The North Face Auckland as the second shop to be open in New Zealand.
New Zealand manager Lindsay Peak said the opening is due to demand from customers.
"For years we’ve had customers asking where our store is in Queenstown.
"We are stoked to now offer a stronger presence of The North Face to the adventure based community of Queenstown, and to those looking to get more involved in the outdoors."
Global athlete Alex Honnold will be speaking in both Wanaka and Queenstown.
"We’re proud of how our local athletes represent both The North Face and New Zealand on an international scale, and look forward to building a stronger community around our athletes, and events within New Zealand and with the Queenstown community."