Global outdoor brand The North Face will open its first-ever store in Western Australia this weekend.
Opening at DFO Perth, the outlet store will open on May 23, and will add to eight full price stores and six outlets across Australia, predominantly across the Southeast of Australia.
The store will stock a mix of core styles, alongside campaign gear, past season products and exclusive samples across apparel, footwear and equipment. The store is situated at one of the centre’s three main entrances, opposite Ralph Lauren.
The centre boasts over 100 specialty retailers.
“To open our first store in Western Australia is an exciting moment for The North Face in this region,” The North Face AU/NZ GM Paul Karis said. “As a gateway to WA’s unique and striking natural landscapes, Perth has a strong and growing outdoor community.
“This store will give customers a new way to connect with the brand, discover great-value products and gear up for their next adventure.”
To celebrate the opening, The North Face will host a weekend of exclusive offers and in-store experiences on May 23 and 24. For this weekend only, customers will be offered an extra 10 per cent off already reduced items at the Perth outlet store.
The first 50 customers in store each day will also receive a The North Face enamel mug, with free refreshments and a DJ playing music throughout the weekend.