Australia's largest fashion etailer theiconic.com.au reveals what its buyers have invested in for AW13. Accessories buyer Jo Tarjan and assistant accessories buyer Dominique Kavanagh reveal their spend.
As we have the price savvy girl who wants disposable fashion, this is reflected in our investment through the affordable price pointed brands. Our girl shops on impulse with the use of our three hour delivery if she wants a new outfit and accessories for the weekend.
We also have the contemporary shopper that invests in our high end designer apparel labels such as Nicholas, Sass & Bide and Camilla and Marc. We need investment accessories for her to team this back with this.
We see success in brands under the $50 price point like Kardashion Kollection, 1& 20 Blackbirds, Atmos&here, Mink Pink & Lovisa.
But we do also have the girl that is very brand conscious and price is not the main consideration when purchasing. These girls are followers of House of Harlow, Sass & Bide, Daniel Wellington and Zatchels with price points over $400.
Key investments include:
Handbags We have a great selection of handbags this season with handbags being our leading category for accessories. Ranging from structured shoppers, ladylike satchels and studded totes, these are in the key colours of the season wine, cobalt, teal, black and red.
Jewellery This season in jewellery we are seeing statement and aspirational pieces from our deco luxe trend, Winter boho inspired jewellery and gold glam necklaces, belts and cuffs.
Winter Woolies Hats and scarf this season is a great way to show fashion flare. Leopard floppy hats, metallic beanies, studded luxe gloves and faux fur snoods.
THEICONIC: Accessories.
