Online fashion retailer The Iconic has rolled out a number of initiatives in the lead up to spring/summer 2013.
A brand new season campaign Introducing Spring 2013. New Season, New Style has launched this week and will roll out over coming months.
This week saw the launch of an interactive videa carousel on the company's website, with new trends set to be released in different phases.
The top trends for womenswear in the coming weeks will be modern floral, monochrome, geometric prints and new sports luxe.
New brands include Birkenstock, LÁmerica, Lover, Nike and Aqua by Aqua.
The top trends for menswear will be fraternity, smart summer and surf revival, with new brands from the likes of Brent Wilson and Jack & Jones.
The new creative direction which will also include the launch of a brand new TV commercial next month.
The campaign features top international models Jack Vanderhart, Caitlin Lomax and Leila Goldkhul.