The Iconic has netted yet another round of investment - adding US$20 million to its coffers.
The latest round of funding is from privately held investor group Access Industries, funds managed by US-based asset management firm Scopia Capital Management LLC as well as other institutional funding.
The allocation is part of a US$112 million regional funding into the Zalora Group, a portfolio of companies across Southeast Asia, including The Iconic.
Zalora Group was launched in 2012, offering more than 130,000 products and over 500 international brands across all sites.
The Iconic chief executive Patrick Schmid said the investment is a vote of confidence.
“Zalora and The Iconic continue to set new benchmarks in the online retail sector.
"In Australia, we are approaching the one millionth order being shipped thanks to a fantastic local and international brand assortment and premium services such as 3-hour delivery in Sydney.
"This investment will allow us to continue to build the one-stop online shopping destination for fashion, footwear and beyond through a singular focus on customer satisfaction.“
In a similar round of funding in July 2013, Zalora Group received US$100 million by new investor Verlinvest and existing shareholders Investment AB Kinnevik, and Summit Partners.
The Iconic received AU$28 million of this funding, adding to the initial AU$50 million it secured during its initial round of investment.
Other investors in The Iconic include J.P. Morgan and global ecommerce incubator Rocket Internet.