Vacay Swimwear is already reaping the benefits of a partnership with The Iconic, secured just eight months into trade.
The Iconic menswear head Tom Simpson said it is in his top five swim short brands.
"Vacay Swimwear is an amazing brand, it knows who it is and doesn’t over complicate things.
"Possessing basic prints in amazing shapes with added details, it is a great price point and relates well to the typical Australian man.”
Vacay Swimwear is the brainchild of founders Jordan Kallios and Corey Decandia. Simpson said it was the pair that sold him on the venture.
“It was the guys that made me want to stock the brand. Every brand that I bring onto The Iconic has to have a story.
"I met the guys and you could feel the passion and the enthusiasm for the brand – that’s what sold it for me, and it just so happened that the product was amazing as well."
Each Vacay piece features bold prints in wearable cuts and is named after iconic holiday destinations.
The label is currently sold online via Vacay Swimwear and The Iconic, with each swim short priced at $79.99.