The Iconic could reach one million new potential customers through its latest campaign.
The online fashion retailer has partnered with prolific style blogger Jessica Stein for autumn/winter 2014.
Stein operates fashion blog Tuula Vintage, which has a social media reach of close to one million followers and users.
As part of the partnership, Stein has curated and styled the latest fashion shoot.
Hero pieces include a Lover trumpet skirt, a pink Nicholas coat, a midi skirt by Maurie & Eve and a leather jacket.
