The Iconic has launched a new, Australia-wide gift-wrapping service, to help take the pressure off shoppers this Christmas.
Customers can add the service at checkout for a flat fee of $5.95 for orders over $50 across select items.
The eTailer will then package the item in either a reusable bag or branded box.
The Iconic CEO Erica Berchtold said that the business introduced the service to make Christmas shopping more convenient.
"After what has been a difficult year for so many, Christmas 2020 at The Iconic is really about making the festive season as seamless, convenient and safe as possible, so that our customers are free to enjoy their end of year festivities, in whatever that new normal is for them.
"It literally has never been easier," she said.
Following the launch of its Beauty, Outlet and Toy destinations this year, The Iconic's customers have access to over 60,000 products.
The business will also offer a same-day delivery service all the way to Christmas Eve for last minute Sydney shoppers in metro suburbs.
The Iconic has also extended its returns up to January 10 2021.
The gift wrapping is available for a limited time only and is available on select products shipped by The Iconic.