Fashion and lifestyle platform The Iconic has added sustainable fashion curator Cirkular to its pre-loved offering.
Cirkular was founded in 2023 by Marnie Dibden Cate – the former general manager of Grazia and Icon. The platform offers a curated selection of pre-loved women’s fashion from both international and local designer labels including the likes of Jacquemus, Camilla and Marc, Zimmermann, Anna Quan, ACNE Studios, The Frankie Shop, and Viktoria & Woods.
Each piece is sourced from exclusive consignors and fashion industry insiders. As part of the partnership, The Iconic will list a curated range from Cirkular on its platform.
Cirkular joins the platform’s pre-loved portfolio alongside luxury fashion marketplace Azura Runway and vintage streetwear and sneaker platform The Real Deal, with both joining the platform in 2022.
“We are thrilled to welcome Cirkular’s edit of premium pre-loved fashion to The Iconic,” chief commercial and sustainability officer Gayle Burchell said. “Cirkular co-founder Marnie Dibden Cate's deep connections within the Australian fashion industry and expertise bring an editorial lens to the curation and photography that we know our customers will love.
“There is a confidence with a partner like Cirkular that every piece is authentic and in exceptional condition, an important consideration when shopping pre-loved.”
Dibden Cate said the partnership with The Iconic offers the opportunity to reach more people than ever before, “whilst staying true to our mission of elevating the pre-loved purchase experience.”
“It marks a major milestone for Cirkular and I am thrilled to be working with The Iconic toward a more circular future of fashion.”