Australian fashion etailer The Iconic has launched a universal sizing tool to scrap the confusion of sizing charts.
Its digital team has developed an algorithm that allows customers to enter their Australian clothing size which then pulls up the US, European and other global market equivalents.
The etailer hopes that the tool will alleviate the hassle of comparing global sizing across the 45,000 items that it stocks.
It's set to launch the universal sizing tool on its mobile app in the near future.