Australian etailer The Iconic has revealed it now has over 100 brands within it Sports category.
As part of the announcement, the company revealed research it had conducted around the category and the sportswear industry as a whole:
- If each sports item The Iconic has sold this year was to be laid end to end, it can stack up and create a bridge that can help someone run from the earth all the way to the International Space Station (408 KM) away.
- If each customer who bought Sports Apparel from the etailer decided to all go watch a game together, they'd fill up the SCG, MCG and the Gabba and still have some people left in the parking lots.
The Iconic head of sports Rick Burke commented on the company's recent sports challenge initiative, highlighting the important role sportswear played in its broader strategy.
"We want to empower and inspire Aussies to exercise in an accessible way that can fit into their busy schedules regardless of fitness ability.
"The Iconic Sports Challenge helps Australians take that first step to creating a new and consistent healthy habits, helped along by a supportive online community and prizes from their favourite brands."