Online fashion retailer The Iconic has been investing heavily in the m-commerce space - has it paid off?
The etailer has reached half a million app downloads across iOS and Android platforms.
This milestone follows its win in the mobile commerce category at the Online Retail Industry Awards 2014.
The etailer hit 500,000 app downloads in the last nine months and now credits 50 per cent of its traffic to apps.
The Iconic managing director Adam Jacobs said the etailer will continue to drive growth in the area.
"We have experienced a rapid transition from e-commerce to m-commerce, and we’ve continued to invest in and develop solutions which create the best experience for our customers’ fast-paced lifestyles.
"That strategy has paid off with up to 50 per cent of our traffic now driven from mobile.
"Both our iOS and Android apps achieved No.1 Lifestyle App status on launch while our recently launched mobile-first responsive website, with one of the fasted load times in Australian e-commerce of under two seconds further enhances our unique shopping experience.
"We are very proud to have designed and built The Iconic apps with our very own in-house engineering team in Sydney.
"We worked closely with the developers to take advantage of the unique features of each platform while providing consistency across platform features such as catalogue sorting and filtering using a common RESTful API."
Jacobs said the power of the app was showcased at the Virgin Australia Melbourne Fashion Festival this year.
The Iconic live streamed its River Island “Shop the Show” campaign.
"In our most innovative initiative so far, we collaborated with UStream to host the River Island “Shop the Show” campaign on our iOS app live from the Melbourne Fashion Festival," Jacobs said.
"This was an Australian-first where viewers could watch the River Island Show on our app and shop the looks in real time with 3-hour delivery in Sydney and Melbourne.
"The solution worked perfectly on the day, easily coping with the sudden burst of more than 10,000 viewers for the show."
