Etail giant The Iconic has boosted its business again, with a new investment.
The online fashion retailer has confirmed the launch of its new universal app for iPhone and iPad, which will go live from today.
The free app, downloadable from the iTunes store, has been built from the ground up to allow customers to “seamlessly sync accounts across their desktop, mobile and tablet devices”.
To celebrate the launch this week, The Iconic will also offer a discount deal of 25 per cent off full priced items purchased through the app.
Customers will have access to over 500 brands and 25,000 products through the app, with high resolution images available and the ability to more easily share items through social media networks at the touch of a button.
According to The Iconic co-founder and managing director Adam Jacobs, customers will also be able to complete purchase through the app through a variety of fast and convenient payment methods including credit card, PayPal and store credit.
The app will also give customers instant alerts about exclusive offers and events.
"We pride ourselves on making fashion as accessible and hassle free as possible. The Iconic app means customers will be able to enjoy the The Iconic experience wherever their busy lives take them,” Jacobs said.
“Our team has worked tirelessly on developing a product that is tailored to fashion. High resolution images and a simple swipe and touch interface means you will spend more time picking out clothes you love, and less time navigating menus.
“We are Australia’s number one fashion website with over three million visitors per month. Our customers live for convenience and our certainly app delivers.”
The Iconic was founder in late 2011 and currently offers free overnight shipping, 100 day free returns, and three hour delivery in Sydney.