Two giants. One partnership.
The Iconic and Cotton On Group have joined forces in a landmark distribution deal.
The Iconic will be Cotton On Group's first ever third-party wholesale partner in Australia.
This will grow the brand's already significant global presence of over 1,400 bricks-and-mortar stores and online sites in 18 countries.
The venture will launch with Cotton On Group’s key suite of apparel, footwear, accessory, gifting and stationery brands including Cotton On, Cotton On Body, Rubi and Typo.
The pair will announce new categories to the site over the coming months.
The Iconic CEO Patrick Schmidt, pictured, said this is a significant moment for both businesses.
“Cotton On is one of the greatest fashion success stories in Australia and a brand that Aussies love, which is why we’re honoured to be the first wholesaler to partner with them locally.
"For us, working with Cotton On is the result of our unwavering mission to deliver our customers the brands they ask for and be a continuous source of inspiration for the latest fashion trends and styles.
"This is the start of an amazing partnership as two great Aussie brands come together and we’re thrilled to have Cotton On as part of The Iconic family.”
Cotton On Group CEO Peter Johnson also welcomed the deal.
“As a customer driven business the Cotton On Group is excited to join The Iconic making it easier for customers to shop Cotton On, Cotton On Body, Rubi and Typo. We want to be where our customers are shopping and The Iconic is one of those destinations.”
Cotton On orders made via the platform will be sent from The Iconic's fulfilment centre, with goods dispatched as quickly as three hours in Sydney Metro areas and same-day delivery to Sydney, Melbourne, Brisbane and Adelaide metro areas.