The Athlete’s Foot is expanding its online range to include performance clothing and accessories.
With a range of footwear spanning across 40 sports brands, The Athlete’s Foot is now taking on the clothing and apparel market by introducing a selection of performance clothing from leading brand partners.
This includes ASICS, Puma, Adidas, On Running, New Balance and 2XU, as well as premium athleisure wear brand New Guard.
In addition to clothing, The Athlete’s Foot will be housing a range of accessories including its own performance sock line, exercise bands, massage balls and bags by Jansport.
Accent Performance Division GM Steve Cohen said the move is an organic one, as consumer trends evolve.
“Apparel is a natural fit for The Athlete’s Foot.
"We have seen an undeniable increase in trends as more and more people are looking to incorporate workout and athleisure wear into their lives.
"Whether they are training for a marathon, going to the gym, or dropping the kids off to school, people are looking for activewear that fits their lifestyle.
"I am beyond excited to add to our customer’s overall experience and can’t wait to provide people with a complete selection of products to help them keep fit and healthy.”
Last year, The Athlete’s Foot launched its exclusive MyFit3D technology in over 140 stores across Australia and New Zealand and have since fitted over 1,000,000 feet across the two regions.
Over the last few months, The Athlete’s Foot has ramped up its digital services to bring its in-store fitting service online with the launch of MyFit Virtual, where customers can connect to a Fit Technician virtually.