RCG Corporation has announced the launch of The Athlete's Foot online shopping site.
The new e-commerce site, which features state-of-the-art technology and functionality, has been described by RCG chairman Ivan Hammerschlag as “a pivotal step in the execution of The Athlete's Foot multi-channel strategy”.
Going forward, he said the e-store is expected to reinforce the company's position in the Australian market as a leading authority in branded athletic and lifestyle footwear.
“We expect to leverage off the growth in the digital channel, with the aim of delivering both additional sales and conveying our fit and service message in more relevant ways to a new audience.
“We believe that this will strengthen and enhance our business's ability to connect with our customers and will drive additional sakes, not only via the digital channel, but also through our traditional bricks-and-mortar stores.”
The e-store will also offer shoppers a 100-day free return service, with all purchases to be assisted by highly-trained staff and propriety fitting technology. Customers will also be offered the opportunity to bring their shoes into any The Athlete's Foot store and receive the full fitting service at no cost.
“We strongly believe that shoes should be fitted correctly, and we also understand and embrace the convenience of shopping online. We believe that our solution provides customers with the unique opportunity to experience the best of both worlds,” Hammerschlag said.