Target Australia is after the denim customer.
The retailer has launched a new ATL denim campaign featuring brand ambassadors Jessica Mauboy, Sonia Kruger and Fiona Falkiner, as well as designer for Target Dannii Minogue.
A teaser campaign launched on Monday with outdoor billboards featuring the four women and two male models in nothing but a white shirt and the campaign slogan ‘Find Your Jeans’.
The TVC sees all four dancing across the screen in just a white shirt and heels before appearing in their Target jeans.
The TVC also has features two males, two young girls and a baby modelling the Target denim range.
The Find Your Jeans campaign was created by AJF Partnership Melbourne, with the TVC directed by Benn Jae and imagery shot by Steven Chee.
AJF executive Josh Stephens aid the campaign was based around insights that many women feel alienated by jean fits and sizes.
"We know from research that Australian women struggle with shopping for jeans – it can be alienating and make them feel like their own body isn’t ‘right’.
"We wanted to break down that stereotype – by showcasing that everyone can find a pair that is accessible and right for them.
"It was with this insight that we developed the Find Your Jeans campaign - to highlight that everybody can find their jeans at Target, no matter their age or size."
The Find Your Jeans TVC will run for two weeks, with outdoor appearing to the end of the month.