Australian designer Samantha Wills has officially launched her first ever tech fashion product range with Move.
The two forces staged a brunch to celebrate their venture at The Vine, Double Bay.
The range focuses on four materials, marble, wood, metal and leather, available for notebook satchels, phone cases and tablet covers, which embody Samantha’s signature style.
Samantha Wills said her label is first and foremost a digital brand.
"Our portal to communicate with our customers is through mobile, tablets and iPads so it was an absolutely seamless brand transition to create digital accessories for them.
"I ultimately designed this collection with the ‘jetset lifestyle’ in mind, each style reaching the SW Woman at a different point in her day, from her daily coastal walk to her boardroom meetings and nights on the town, each piece translates to a moment in time."
Move buying director Rod Orrock confirmed the range will launch in Move stores nationally.
"Bringing to life all that is synonymous with the SAMANTHA WILLS brand was imperative for us. We were looking for the perfect fit for the fashion conscious MOVE customer and Samantha provided a unique outlet for this that oozes sophistication."
Included in the exclusive SAMANTHA WILLS range are:
Luxury leather embossed satchels (available in 13inch black and nude) – RRP $99.98
Sleek black and white marble phone cases (available for the iPhone6) – RRP $49.98
Beautifully carved bohemian wooden accessories inspired by the signature SAMANTHA WILLS carved wooden boxes for both phone and notebooks (available for iPhone6, iPad Mini 3 and iPad Air 2) – RRP $69.98 - $99.98
Stylish caged gold and silver phone cases (available for iPhone6) – RRP $69.98
The range is now available in MOVE stores nationally or online at www.movestore.com.au and at www.samanthawills.com.