TAG Heuer is about to unleash an Australian-exclusive activation.
The brand will celebrate the launch of its latest Aquaracer, a dive watch, with a marketing stunt featuring sharks and influencers.
Sam Evans and Will Tresidder will participate in a tank dive, where they will dodge sharks to collect one of the three new Carbon Aquaracer models from the bottom of the tank.
In line with the activation and the brand’s tagline 'Don’t Crack Under Pressure', the activation will extend to customers.
The first 10 shoppers to purchase the watch will receive the same complimentary shark tank dive experience with TAG Heuer.
The experience is exclusive to Australian TAG Heuer boutiques only, located in Sydney, Melbourne, Chadstone, Brisbane and Pacific Fair.
The new Carbon Aquaracer is available in three models and each limited to just 750 pieces globally.