International lifestyle brand Folli Follie has entered the next stage of Australian expansion.
The brand has opened its second national store at Sydney's Macquarie Centre.
Since the launch of Folli Follie in April, the business has experienced significant growth.
An additional six locations are slated to open in the coming year, including Queensland and Victoria.
The new Folli Follie store will be the first in Australia to incorporate the brand's new concept design.
The store encourages consumers to interact with the collections, offering the opportunity to see, touch and try on the brand’s jewellery, watches and accessories.
It features four consistent design elements: a sea of flowers, an aquarium showcase, a fantasy wall and a diamond cloud act as canvasses to play with shape, light and reflections.
Folli Follie Group CEO George George Koutsolioutsos said the new store is in line with global best practice.
"One of the elements that characterise the brand’s evolution is the new concept stores that will be inaugurated in the most important cities of the world.
"This strategic action brings Folli Follie even closer to the modern woman, setting the brand as the absolute fashion benchmark."